About
About NZBrands.ai
NZBrands.ai is where the Onsomble team publishes its research into New Zealand markets. Onsomble funds the research, and no party, business or industry group commissions it or pays to appear in it. Each study uses only scans we run for that study, and we publish all of the underlying data.
- Published by
- Onsomble Limited, Auckland
- Paid for by
- Onsomble
- Method
- Published with every study
- Underlying data
- Published in full
01
What we publish
Studies of what AI assistants tell New Zealanders.
Each study puts the questions people ask to the AI assistants they use, records every answer, and counts what each assistant named, which sources it leaned on and what it claimed, by public rules. Studies are updated in dated editions.
Every study names the assistants it asked, the questions it put to them and the date the answers were collected. See the research
02
Who we are
The Onsomble team, in Auckland.
NZBrands.ai is published by Onsomble Limited, Auckland. Onsomble measures how AI assistants describe brands. NZBrands.ai points the same instrument at the questions that matter to the country. About Onsomble
03
How we work
The method and the data, beside every finding.
The method is published with every study, and so is everything it collected: every question, every answer and the tables behind every figure. How we measure