We put the same election questions to four AI assistants on 2 November. Out of 168 answers from each, ChatGPT named all six parties in Parliament in 132, Gemini in 60, Google AI Mode in 31 and Google's AI Overviews in 27. Te Pāti Māori was the party left out most often.
Every tile is one answer in the same 168 question-and-location combinations on each assistant. Raised tiles named all six parliamentary parties.
We asked four AI platforms about choosing cover, comparing insurers and getting help with an existing policy or claim. Our car insurance and home and contents insurance studies compare their answers across different consumer situations and New Zealand regions.
What we looked at
Car insurance · Home and contents insurance · Four AI platforms
0 of 32answers told the voter which party to pick
None of the 32 answers to our voting-guidance questions told the voter which party to pick. Every one compared parties or set out what to weigh up, and some suggested which parties to start with.
Research
72 of 124location-specific answers named different parties
54answers list the coach company's guide as a source
6 of 17fact checks failed
Onsomble asks the AI assistants the questions your customers ask, every week, and shows you what comes back.
Measure your businessChatGPT, Gemini, Google AI Mode, AI Overviews and more, tracked side by side.
The websites behind each answer, so you know who is shaping what AI says.
The claims, comparisons and recommendations, in the assistants' own words.
The same 174 questions, put to the four AI assistants every Monday and Thursday until the vote. Each edition records what changed since the last.
8 of 9editions published · next on Thursday 5 November
Monday 2 November
789 answers · 174 questions · 32 voter situations · 9 locations
Thursday 5 November
Same questions, asked again
Saturday 7 November
3 days away · polls close 7pm
Eight areas of New Zealand life, each measured the same way: the questions people ask, put to the AI assistants they use, with the answers recorded and compared.
What AI tells voters about the parties, their policies and how to vote.
Explore Election 2026
Which insurers AI names when a home floods, a car is written off, or you shop for cover.
Explore Insurance
Which banks AI points to for a first mortgage, a term deposit or a better everyday account.
Explore Banking
Which shops and brands AI recommends when people ask what to buy and where.
Explore Retail
Where AI sends visitors to eat, stay and go, from Queenstown to the Bay of Islands.
Explore Hospitality and tourism
Which builders, plumbers and electricians AI suggests when something needs fixing.
Explore Trades and home services
Which clinics, pharmacies and providers AI names for everyday health questions.
Explore Health and wellbeing
Which lawyers, accountants and advisers AI recommends to households and businesses.
Explore Professional servicesNZBrands.ai measures what AI assistants tell New Zealanders, and publishes the method alongside the findings.
IndependentPublished by Onsomble Limited, Auckland, with the dates, the method and the limitations beside every finding.
How we stay independent
How we measureEvery answer recorded. What each assistant named, which sources it leaned on and what it claimed, counted by public rules.
The counting rules
Powered by OnsombleOnsomble measures how AI assistants describe brands. NZBrands.ai points the same instrument at the questions that matter to the country.
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