Editorial independence
No one pays to appear, and no one can change an answer
How the research is paid for, what no one can buy, and where the data comes from.
01
Who pays for the research
Onsomble, and no one else.
NZBrands.ai is where the Onsomble team publishes its research into New Zealand markets. Onsomble funds the research, and no party, business or industry group commissions it or pays to appear in it.
02
What no one can buy
A place in a study, or a different description.
Businesses and parties cannot pay to be included, excluded or described differently.
03
Where the data comes from
Scans run for the study, published in full.
Each study uses only scans we run for that study. We publish all of the underlying data: every question, every answer and the tables behind every figure, on each study's evidence page.
04
No view on parties or policies
We report what the assistants said.
We take no view on any party or policy. We report what the assistants said, and how we counted it.
05
When we get something wrong
We correct it in the open.
If we find an error in a figure or a claim, we correct it and note what changed and when. How to request a correction