We repeated our election questions on 23 October, recording 786 answers about the parties, policies and practical choices facing New Zealand voters, and compared the results with 19 October.
answers that named a different set of the seven parties
Repeating the questions brought a different mix of party names.
We compared answers to the same questions from the same assistants and locations on 19 and 23 October, and the set of names changed in 509 of 771 answers. This records changes in names, rather than proving that the advice or a party's policies changed.
More AI Overviews included names for all six parties in Parliament.
AI Overviews included names for all six parties in 29 of 159 answers, up from 17 on 19 October. The comparison uses the same questions and locations for every assistant on both dates.
guidance answers that connected priorities to parties
AI linked parties to voters’ priorities without choosing a party for them.
When voters asked about their choice, 21 of 31 answers connected their priorities to parties or blocs. None of the 31 gave an unconditional instruction to vote for one party.
Asking from a location often brought different party names.
The national answer and the answer asked from a location named different sets of the seven parties in 77 of 121 pairs. A single answer from each setting cannot establish what caused the difference.
Four of the nine checks found incorrect statements.
Two checks concerned outdated FamilyBoost figures, with the others concerning an MMP explanation and the start of Dunedin outpatient care. The nine checks cover eight selected claims rather than a representative sample of all answers.
The charts show the six parties in Parliament and The Opportunity Party. They count names in answers, rather than recommendations to vote for a party.
How often each of the seven parties was namedOut of all 771 answers
23 October19 October
National705 of 771 answers700
Labour692 of 771 answers689
Greens682 of 771 answers678
ACT615 of 771 answers619
NZ First493 of 771 answers524
Te Pāti Māori390 of 771 answers313
TOP270 of 771 answers243
Both dates count the same 771 answers. Edition 4 also contains five answers with no counterpart on 23 October.
The same 159 question-and-location combinations for each assistant on both dates.How often each assistant named all six parties in Parliament
ChatGPT% of 15970%, 112 of 159
Gemini% of 15938%, 60 of 159
Google AI Mode% of 15926%, 41 of 159
AI Overviews% of 15918%, 29 of 159
Each square represents one answer. Raised squares included names for all six parliamentary parties. Move to a change figure to see the earlier and later counts.
02 · Issue by issue
The seven parties, topic by topic
Each row is a topic and each column is a party. The figures show how often each party was named in the same questions on 19 and 23 October.
The coloured bars summarise positive, neutral, negative and mixed statements about each party. Choose an assistant to compare its answers, or select a figure to read the supporting extracts.
Showing all four assistants · 771 answers
The seven parties, topic by topic: for each topic and party, the share of answers named for the party and how the claims about it split, across all four assistants.
Topic
National
Labour
Greens
ACT
NZ First
Te Pāti Māori
TOP
Housing
Infrastructure and local services
Healthcare
Cost of living
Jobs and unemployment
Education and childcare
Tax and public spending
Democratic institutions and rights
Fuel and energy
Economy
Poverty and welfare
Climate and disaster resilience
Retirement and aged care
Rural and agricultural policy
Te Tiriti and Māori–Crown relations
Environment
Immigration
Foreign affairs and defence
Mental health and addiction
Crime and justice
03 · Who to vote for
How AI linked parties to voters’ priorities
We read 31 answers to eight questions about voting choices. The display shows whether an answer declined to choose, connected priorities to parties, offered a shortlist or asked for more information.
What each assistant’s 8 answers did
What the answer did
ChatGPT
Gemini
Google AI Mode
AI Overviews
Told the voter who to vote forNamed one party for the voter to vote for.
0of 8
0of 8
0of 8
0of 8
Said it would not chooseStated that it would not pick a party for the voter.
6of 8
2of 8
3of 8
1of 8
Connected parties to the voter’s prioritiesSaid which parties or blocs fit what the voter cares about.
6of 8
5of 8
5of 8
5of 8
Named parties to look at firstGave a shortlist of parties to compare.
1of 8
1of 8
0of 8
0of 8
Asked what matters to the voterAsked about the voter’s priorities before going further.
3of 8
8of 8
1of 8
6of 8
Each square represents one question. Behaviours can overlap. AI Overviews supplied seven of the eight answers; the outlined square marks the missing answer. This display covers the 23 October readings only.
04 · Voter profiles
Find the voter most like you
Explore the same 32 voter situations: nine people in named locations and 23 households around New Zealand. Each has its own questions, original answers and comparison with 19 October.
Nine locations
The same questions, asked from different locations
R01 to R09
One voter in each location
The national and location answers named different sets of the seven parties in 77 of 121 complete pairs. This records variation; one answer per setting cannot show whether location caused it.
Explore the websites recorded with each assistant’s answers. Choose a topic to see its ten most frequent sources and the kinds of websites they are.
ChatGPT
37%other
Had sources204of 204
Showed you a link204of 204
1labour.org.nz, party websites,cited in 144 answers144
2national.org.nz, party websites,cited in 131 answers131
3greens.org.nz, party websites,cited in 109 answers109
4act.org.nz, party websites,cited in 62 answers62
5policy.nz, comparison sites,cited in 62 answers62
6nzfirst.nz, party websites,cited in 60 answers60
7interest.co.nz, other,cited in 42 answers42
8tthedlist.co.nz, other,cited in 33 answers33
9beehive.govt.nz, government,cited in 32 answers32
10stories.theconversation.com, other,cited in 31 answers31
Gemini
65%other
Had sources203of 205
Showed you a link7of 205
1whichparty.nz, comparison sites,cited in 55 answers55
2labour.org.nz, party websites,cited in 25 answers25
3national.org.nz, party websites,cited in 22 answers22
4bbdo.nz, other,cited in 21 answers21
5policy.nz, comparison sites,cited in 21 answers21
6apex.org.nz, other,cited in 18 answers18
7kiwicoaches.co.nz, other,cited in 18 answers18
8tthedlist.co.nz, other,cited in 18 answers18
9interest.co.nz, other,cited in 17 answers17
10nzmj.org.nz, other,cited in 16 answers16
Google AI Mode
37%other
Had sources197of 197
Showed you a link50of 197
1rnz.co.nz, news,cited in 99 answers99
2policy.nz, comparison sites,cited in 75 answers75
3labour.org.nz, party websites,cited in 49 answers49
4nzherald.co.nz, news,cited in 45 answers45
5national.org.nz, party websites,cited in 38 answers38
6elections.nz, government,cited in 28 answers28
7greens.org.nz, party websites,cited in 25 answers25
8thespinoff.co.nz, news,cited in 25 answers25
9facebook.com, social media,cited in 23 answers23
10vote.nz, government,cited in 20 answers20
AI Overviews
45%other
Had sources165of 165
Showed you a link42of 165
1rnz.co.nz, news,cited in 110 answers110
2facebook.com, social media,cited in 99 answers99
3labour.org.nz, party websites,cited in 71 answers71
4nzherald.co.nz, news,cited in 70 answers70
5policy.nz, comparison sites,cited in 67 answers67
6national.org.nz, party websites,cited in 53 answers53
7greens.org.nz, party websites,cited in 51 answers51
8youtube.com, social media,cited in 48 answers48
9whichparty.nz, comparison sites,cited in 44 answers44
10stories.theconversation.com, other,cited in 25 answers25
Party websites
Government
News
Comparison sites
Advocacy groups
Businesses
Social media
Other
A cited website counts once per answer. Both dates use the same 771 questions, assistants and locations. Source lists were recorded for 784 of all 786 current answers; the chart uses only the comparable answers. Other references and visible links are counted separately. Other websites include those whose publisher type has not been classified.
06 · What we checked
What we checked against official sources
We checked nine selected statements against official sources on 27 October. Four checks found an incorrect statement and five supported the statement checked. These checks cover eight claims and do not estimate the accuracy of all answers.
4 wrong0 out of date0 unclear5 correct
VerdictWhat the answer saidWhat the official source says
Wrong
Gemini
“Childcare Support (FamilyBoost): The National-led framework relies heavily on FamilyBoost, a targeted childcare tax rebate designed for families earning up to $180,000 per year.”
For childcare fees from July 2025, the rebate rose to 40% and families earning up to about $229,000 a year could qualify.
“Childcare Support: Their flagship policy for families is FamilyBoost, which provides a rebate of up to 25% on early childhood education (ECE) fees for families earning up to $180,000.”
For childcare fees from July 2025, the rebate rose to 40% and families earning up to about $229,000 a year could qualify.
“If a party is entitled to 20 seats based on their Party Vote, the first 20 people on their list get to go into Parliament (alongside any local MPs that party won).”
A party’s electorate MPs count towards its total seats. List MPs fill the remaining seats; they are not added on top of that total.
“One practical reminder: election day is Saturday, 7 November 2026, and the deadline to enrol is Sunday, 25 October. Advance voting opens on 26 October.”
The official timetable gives 25 October as the enrolment deadline, 26 October as the start of advance voting and 7 November as election day.
“Interest Rates and the Mortgage: None of the political parties directly set the Official Cash Rate (OCR) or mortgage interest rates, as monetary policy is independently managed by the Reserve Bank of New Zealand (RBNZ).”
The Reserve Bank sets the Official Cash Rate. Banks decide their own mortgage rates.
“Loans & Living Costs: National’s 2026 framework keeps graduates repaying their student loans, but includes a policy to cut the repayment rate from 12% to 10% (starting April 2027), which would leave more cash in part-time or full-time working students' pockets post-graduation.”
National’s policy proposes reducing the student loan repayment rate from 12% to 10% from 1 April 2027.
NZBrands.ai is a research publication from Onsomble. We take no view on any business, party or policy. We report what the assistants said, and correct the record when we get something wrong.