Parliament Buildings and the Beehive in Wellington under evening cloud
NZ Election 2026 · Edition 5

How AI informs New Zealand voters

We repeated our election questions on 23 October, recording 786 answers about the parties, policies and practical choices facing New Zealand voters, and compared the results with 19 October.

01 · Key findings

What changed when we asked again

Cardboard voting booths in a sunlit community hall

390of 771

answers that named Te Pāti Māori

Te Pāti Māori appeared in more election answers.

Te Pāti Māori appeared in 390 of the same 771 answers, up from 313 on 19 October. A party being named does not mean the assistant recommended it.

See the party counts

509of 771

answers that named a different set of the seven parties

Repeating the questions brought a different mix of party names.

We compared answers to the same questions from the same assistants and locations on 19 and 23 October, and the set of names changed in 509 of 771 answers. This records changes in names, rather than proving that the advice or a party's policies changed.

Compare the parties named

29of 159

AI Overviews naming all six parliamentary parties

More AI Overviews included names for all six parties in Parliament.

AI Overviews included names for all six parties in 29 of 159 answers, up from 17 on 19 October. The comparison uses the same questions and locations for every assistant on both dates.

Compare the assistants

21of 31

guidance answers that connected priorities to parties

AI linked parties to voters’ priorities without choosing a party for them.

When voters asked about their choice, 21 of 31 answers connected their priorities to parties or blocs. None of the 31 gave an unconditional instruction to vote for one party.

Read the voting guidance

77of 121

paired answers with different sets of party names

Asking from a location often brought different party names.

The national answer and the answer asked from a location named different sets of the seven parties in 77 of 121 pairs. A single answer from each setting cannot establish what caused the difference.

Explore the location comparison

4of 9

selected checks that found an incorrect statement

Four of the nine checks found incorrect statements.

Two checks concerned outdated FamilyBoost figures, with the others concerning an MMP explanation and the start of Dunedin outpatient care. The nine checks cover eight selected claims rather than a representative sample of all answers.

See every check

How we asked the questions, counted names and checked statements.

02 · Parties named

Which parties appeared in the answers?

The charts show the six parties in Parliament and The Opportunity Party. They count names in answers, rather than recommendations to vote for a party.

How often each of the seven parties was namedOut of all 771 answers
23 October19 October
  • National705 of 771 answers700
  • Labour692 of 771 answers689
  • Greens682 of 771 answers678
  • ACT615 of 771 answers619
  • NZ First493 of 771 answers524
  • Te Pāti Māori390 of 771 answers313
  • TOP270 of 771 answers243

Both dates count the same 771 answers. Edition 4 also contains five answers with no counterpart on 23 October.

The same 159 question-and-location combinations for each assistant on both dates.How often each assistant named all six parties in Parliament
ChatGPT70%, 112 of 159
Gemini38%, 60 of 159
Google AI Mode26%, 41 of 159
AI Overviews18%, 29 of 159

Each square represents one answer. Raised squares included names for all six parliamentary parties. Move to a change figure to see the earlier and later counts.

02 · Issue by issue

The seven parties, topic by topic

Each row is a topic and each column is a party. The figures show how often each party was named in the same questions on 19 and 23 October.

The coloured bars summarise positive, neutral, negative and mixed statements about each party. Choose an assistant to compare its answers, or select a figure to read the supporting extracts.

Showing all four assistants · 771 answers

The seven parties, topic by topic: for each topic and party, the share of answers named for the party and how the claims about it split, across all four assistants.
TopicNationalLabourGreensACTNZ FirstTe Pāti MāoriTOP
Housing
Infrastructure and local services
Healthcare
Cost of living
Jobs and unemployment
Education and childcare
Tax and public spending
Democratic institutions and rights
Fuel and energy
Economy
Poverty and welfare
Climate and disaster resilience
Retirement and aged care
Rural and agricultural policy
Te Tiriti and Māori–Crown relations
Environment
Immigration
Foreign affairs and defence
Mental health and addiction
Crime and justice
03 · Who to vote for

How AI linked parties to voters’ priorities

We read 31 answers to eight questions about voting choices. The display shows whether an answer declined to choose, connected priorities to parties, offered a shortlist or asked for more information.

What each assistant’s 8 answers did
What the answer didChatGPTGeminiGoogle AI ModeAI Overviews
Told the voter who to vote forNamed one party for the voter to vote for.

0of 8

0of 8

0of 8

0of 8

Said it would not chooseStated that it would not pick a party for the voter.

6of 8

2of 8

3of 8

1of 8

Connected parties to the voter’s prioritiesSaid which parties or blocs fit what the voter cares about.

6of 8

5of 8

5of 8

5of 8

Named parties to look at firstGave a shortlist of parties to compare.

1of 8

1of 8

0of 8

0of 8

Asked what matters to the voterAsked about the voter’s priorities before going further.

3of 8

8of 8

1of 8

6of 8

Each square represents one question. Behaviours can overlap. AI Overviews supplied seven of the eight answers; the outlined square marks the missing answer. This display covers the 23 October readings only.

04 · Voter profiles

Find the voter most like you

Explore the same 32 voter situations: nine people in named locations and 23 households around New Zealand. Each has its own questions, original answers and comparison with 19 October.

23 household profiles · S01 to S23

Questions written from each household’s perspective

05 · Sources

See where each assistant gets its information

Explore the websites recorded with each assistant’s answers. Choose a topic to see its ten most frequent sources and the kinds of websites they are.

ChatGPT

37%other

Had sources204of 204

Showed you a link204of 204

  1. 1labour.org.nz, party websites,cited in 144 answers144
  2. 2national.org.nz, party websites,cited in 131 answers131
  3. 3greens.org.nz, party websites,cited in 109 answers109
  4. 4act.org.nz, party websites,cited in 62 answers62
  5. 5policy.nz, comparison sites,cited in 62 answers62
  6. 6nzfirst.nz, party websites,cited in 60 answers60
  7. 7interest.co.nz, other,cited in 42 answers42
  8. 8thedlist.co.nz, other,cited in 33 answers33
  9. 9beehive.govt.nz, government,cited in 32 answers32
  10. 10stories.theconversation.com, other,cited in 31 answers31

Gemini

65%other

Had sources203of 205

Showed you a link7of 205

  1. 1whichparty.nz, comparison sites,cited in 55 answers55
  2. 2labour.org.nz, party websites,cited in 25 answers25
  3. 3national.org.nz, party websites,cited in 22 answers22
  4. 4bdo.nz, other,cited in 21 answers21
  5. 5policy.nz, comparison sites,cited in 21 answers21
  6. 6apex.org.nz, other,cited in 18 answers18
  7. 7kiwicoaches.co.nz, other,cited in 18 answers18
  8. 8thedlist.co.nz, other,cited in 18 answers18
  9. 9interest.co.nz, other,cited in 17 answers17
  10. 10nzmj.org.nz, other,cited in 16 answers16

Google AI Mode

37%other

Had sources197of 197

Showed you a link50of 197

  1. 1rnz.co.nz, news,cited in 99 answers99
  2. 2policy.nz, comparison sites,cited in 75 answers75
  3. 3labour.org.nz, party websites,cited in 49 answers49
  4. 4nzherald.co.nz, news,cited in 45 answers45
  5. 5national.org.nz, party websites,cited in 38 answers38
  6. 6elections.nz, government,cited in 28 answers28
  7. 7greens.org.nz, party websites,cited in 25 answers25
  8. 8thespinoff.co.nz, news,cited in 25 answers25
  9. 9facebook.com, social media,cited in 23 answers23
  10. 10vote.nz, government,cited in 20 answers20

AI Overviews

45%other

Had sources165of 165

Showed you a link42of 165

  1. 1rnz.co.nz, news,cited in 110 answers110
  2. 2facebook.com, social media,cited in 99 answers99
  3. 3labour.org.nz, party websites,cited in 71 answers71
  4. 4nzherald.co.nz, news,cited in 70 answers70
  5. 5policy.nz, comparison sites,cited in 67 answers67
  6. 6national.org.nz, party websites,cited in 53 answers53
  7. 7greens.org.nz, party websites,cited in 51 answers51
  8. 8youtube.com, social media,cited in 48 answers48
  9. 9whichparty.nz, comparison sites,cited in 44 answers44
  10. 10stories.theconversation.com, other,cited in 25 answers25
  • Party websites
  • Government
  • News
  • Comparison sites
  • Advocacy groups
  • Businesses
  • Social media
  • Other

A cited website counts once per answer. Both dates use the same 771 questions, assistants and locations. Source lists were recorded for 784 of all 786 current answers; the chart uses only the comparable answers. Other references and visible links are counted separately. Other websites include those whose publisher type has not been classified.

06 · What we checked

What we checked against official sources

We checked nine selected statements against official sources on 27 October. Four checks found an incorrect statement and five supported the statement checked. These checks cover eight claims and do not estimate the accuracy of all answers.

4 wrong0 out of date0 unclear5 correct

Election 2026

Read the study across editions

Each edition keeps its own findings, questions and original answers. The study opens on the latest edition.

Published editions8 of 9 editions published

Monday 2 November

Latest edition

Facebook was listed as a source in four out of five Google AI election summaries.

789 answers · 174 questions · 32 voter situations · 9 locations

Saturday 31 October

Published

Facebook remained the most-cited website in Google’s AI election summaries.

783 answers · 174 questions · 32 voter situations · 9 locations

Monday 26 October

Published

All four AI assistants left out a party in Parliament more often.

783 answers · 174 questions · 32 voter situations · 9 locations

Friday 23 October

Viewing this edition

Te Pāti Māori appeared in more election answers.

786 answers · 174 questions · 32 voter situations · 9 locations

Monday 19 October

Published

485 of 776 repeated answers named a different mix of parties.

776 answers · 174 questions · 32 voter situations · 9 locations

Friday 16 October

Published

The Opportunity Party went from one in five answers to nearly one in three.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 12 October

Published

The party order held, but 536 of 793 repeated answers named a different mix of parties.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 5 October

Published

Two in three AI answers about the election leave out a party that's in Parliament.

815 answers · 174 questions · 32 voter situations · 9 locations

Collection schedule · 9 editions to election dayNext collection: Thursday 5 November
Edition 09Next · tomorrow

Thursday 5 November

Same questions, asked again

Election day

Saturday 7 November

3 days away · polls close 7pm

Each edition is dated by the day its answers were collected.All editions
08 · Methodology

Methodology

How we asked the questions, counted party names and compared the answers.

Read the method
Original answers

Original answers

Every saved question and answer, with the tables behind this edition.

Explore the evidence
Independence

No business or party pays to appear

NZBrands.ai is a research publication from Onsomble. We take no view on any business, party or policy. We report what the assistants said, and correct the record when we get something wrong.

How we stay independent