Parliament Buildings and the Beehive in Wellington under evening cloud
NZ Election 2026 · Edition 6

How AI informs New Zealand voters

We asked four AI assistants about the parties, policies and everyday concerns facing New Zealand voters. Then we asked again to see what changed.

01 · Key findings

What changed when we asked again

Cardboard voting booths in a sunlit community hall

146of 166

AI Overviews that left out at least one parliamentary party

All four AI assistants left out a party in Parliament more often.

AI Overviews left out at least one of the six parliamentary parties in 146 of 166 comparable answers, up from 136. The other three assistants also left parties out more often.

Compare the assistants

477of 780

answers that named a different set of the seven parties

The same questions brought back different party names.

Of the 780 answers available on both dates, 477 named a different set of the seven displayed parties. The questions were asked on 23 October and again on 26 October 2026.

Compare the parties named

361of 780

answers that named Te Pāti Māori

Te Pāti Māori appeared in fewer answers.

Te Pāti Māori was named in 361 of the 780 answers, down from 391 on 23 October. The count records whether a party was named in an answer.

See the party counts

23of 31

guidance answers that connected priorities to parties

More answers linked parties to voters’ priorities.

In 23 of the 31 guidance answers, the assistant linked parties or political blocs to what mattered to the voter. None of the 31 answers made an unconditional choice of one party.

Read the voting guidance

77of 118

national-and-regional answer pairs with different party names

National and regional answers often named different parties.

In 77 of 118 national-and-regional answer pairs, the seven displayed party names differed. Explore the nine regional situations to read the questions and answers.

Explore the regional answers

3of 5

selected statements checked that were incorrect

Some answers still gave incorrect facts.

Three of the five selected statements present in these answers were incorrect when checked against primary sources. We revisited 11 selected checks, and six earlier assertions were not repeated in the new answers.

See the checks

How we asked the questions, counted names and checked statements.

02 · Parties named

Which parties appeared in the answers?

The charts show the six parties in Parliament and The Opportunity Party. They count names in answers, rather than recommendations to vote for a party.

How often each of the seven parties was namedOut of all 780 answers
26 October23 October
  • National718 of 780 answers713
  • Labour702 of 780 answers700
  • Greens684 of 780 answers690
  • ACT614 of 780 answers621
  • NZ First508 of 780 answers500
  • Te Pāti Māori361 of 780 answers391
  • TOP248 of 780 answers270

Answers available on both dates: 780 per date.

The same 166 question-and-location combinations for each assistant on both dates.How often each assistant named all six parties in Parliament
ChatGPT62%, 103 of 166
Gemini36%, 60 of 166
Google AI Mode24%, 40 of 166
AI Overviews12%, 20 of 166

Each square represents one answer. Raised squares included names for all six parliamentary parties. Move to a change figure to see the earlier and later counts.

02 · Issue by issue

The seven parties, topic by topic

See which parties came up in answers about housing, healthcare and other election issues, and what changed since the previous edition.

The coloured bars show whether comments about a party were positive, neutral, negative or mixed. Pick an AI assistant to see its results, or click a number to read what it said.

Showing all four assistants · 780 answers

The seven parties, topic by topic: for each topic and party, the share of answers named for the party and how the claims about it split, across all four assistants.
TopicNationalLabourGreensACTNZ FirstTe Pāti MāoriTOP
Housing
Infrastructure and local services
Healthcare
Cost of living
Jobs and unemployment
Education and childcare
Tax and public spending
Democratic institutions and rights
Fuel and energy
Economy
Poverty and welfare
Climate and disaster resilience
Retirement and aged care
Rural and agricultural policy
Environment
Immigration
Te Tiriti and Māori–Crown relations
Foreign affairs and defence
Mental health and addiction
Crime and justice
03 · Who to vote for

How did the assistants respond when asked who to vote for?

We read 31 answers to eight questions about voting choices. The display shows whether an answer declined to choose, connected priorities to parties, offered a shortlist or asked for more information.

What each assistant’s answers did across 8 questions
What the answer didChatGPTGeminiGoogle AI ModeAI Overviews
Told the voter who to vote forNamed one party for the voter to vote for.

0of 8

0of 8

0of 8

0of 7

Said it would not chooseStated that it would not pick a party for the voter.

3of 8

2of 8

3of 8

1of 7

Connected parties to the voter’s prioritiesSaid which parties or blocs fit what the voter cares about.

6of 8

6of 8

5of 8

6of 7

Named parties to look at firstGave a shortlist of parties to compare.

3of 8

0of 8

0of 8

1of 7

Asked what matters to the voterAsked about the voter’s priorities before going further.

6of 8

7of 8

2of 8

7of 7

Each square represents one question. Behaviours can overlap. AI Overviews supplied seven of the eight answers; the outlined square marks the missing answer. The same 31 answers were reviewed on each date.

04 · Locations and households

Explore the answers for your situation

Explore the same 32 voter situations: nine people in named locations and 23 households around New Zealand. Each has its own questions, original answers and comparison with 23 October.

23 household profiles · S01 to S23

Questions written from each household’s perspective

05 · Sources

Where did the answers get their information?

Explore the websites recorded with each assistant’s answers. Choose a topic to see its ten most frequent sources and the kinds of websites they are.

ChatGPT

41%other

Had sources202of 202

Showed you a link201of 202

  1. 1national.org.nz, party websites,cited in 142 answers142
  2. 2labour.org.nz, party websites,cited in 134 answers134
  3. 3greens.org.nz, party websites,cited in 113 answers113
  4. 4act.org.nz, party websites,cited in 61 answers61
  5. 5policy.nz, comparison sites,cited in 61 answers61
  6. 6stories.theconversation.com, other,cited in 59 answers59
  7. 7nzfirst.nz, party websites,cited in 57 answers57
  8. 8interest.co.nz, other,cited in 40 answers40
  9. 9beehive.govt.nz, government,cited in 28 answers28
  10. 10thedlist.co.nz, other,cited in 21 answers21

Gemini

62%other

Had sources202of 205

Showed you a link5of 205

  1. 1whichparty.nz, comparison sites,cited in 55 answers55
  2. 2national.org.nz, party websites,cited in 31 answers31
  3. 3policy.nz, comparison sites,cited in 30 answers30
  4. 4labour.org.nz, party websites,cited in 25 answers25
  5. 5realestate.co.nz, other,cited in 21 answers21
  6. 6interest.co.nz, other,cited in 19 answers19
  7. 7kiwicoaches.co.nz, other,cited in 19 answers19
  8. 8apex.org.nz, other,cited in 17 answers17
  9. 9buildara.nz, other,cited in 16 answers16
  10. 10nzmj.org.nz, other,cited in 16 answers16

Google AI Mode

43%other

Had sources205of 205

Showed you a link48of 205

  1. 1rnz.co.nz, news,cited in 81 answers81
  2. 2policy.nz, comparison sites,cited in 78 answers78
  3. 3nzherald.co.nz, news,cited in 55 answers55
  4. 4labour.org.nz, party websites,cited in 42 answers42
  5. 5national.org.nz, party websites,cited in 30 answers30
  6. 6facebook.com, social media,cited in 28 answers28
  7. 7greens.org.nz, party websites,cited in 25 answers25
  8. 8stories.theconversation.com, other,cited in 25 answers25
  9. 9elections.nz, government,cited in 21 answers21
  10. 10thedlist.co.nz, other,cited in 18 answers18

AI Overviews

43%other

Had sources168of 168

Showed you a link45of 168

  1. 1facebook.com, social media,cited in 121 answers121
  2. 2rnz.co.nz, news,cited in 109 answers109
  3. 3national.org.nz, party websites,cited in 72 answers72
  4. 4labour.org.nz, party websites,cited in 70 answers70
  5. 5greens.org.nz, party websites,cited in 66 answers66
  6. 6nzherald.co.nz, news,cited in 64 answers64
  7. 7policy.nz, comparison sites,cited in 58 answers58
  8. 8youtube.com, social media,cited in 53 answers53
  9. 9stories.theconversation.com, other,cited in 52 answers52
  10. 10whichparty.nz, comparison sites,cited in 39 answers39
  • Party websites
  • Government
  • News
  • Comparison sites
  • Advocacy groups
  • Businesses
  • Social media
  • Other

A cited website counts once per answer. Both dates compare 780 answers to the same questions, from the same assistants and locations. 777 of 780 answers included citations on 26 October, compared with 778 on 23 October. Links shown in the answer are counted separately. Other includes websites we have not yet classified.

06 · What we checked

Some answers still gave incorrect facts

We revisited 11 selected checks against primary sources on 27 October. Five assertions were stated in these answers: three were incorrect and two were supported. The other six assertions were not repeated. These selected checks do not estimate the accuracy of all answers.

3 wrong0 out of date0 unclear2 correct

Election 2026

Read the study across editions

Each edition keeps its own findings, questions and original answers. The study opens on the latest edition.

Published editions8 of 9 editions published

Monday 2 November

Latest edition

Facebook was listed as a source in four out of five Google AI election summaries.

789 answers · 174 questions · 32 voter situations · 9 locations

Saturday 31 October

Published

Facebook remained the most-cited website in Google’s AI election summaries.

783 answers · 174 questions · 32 voter situations · 9 locations

Monday 26 October

Viewing this edition

All four AI assistants left out a party in Parliament more often.

783 answers · 174 questions · 32 voter situations · 9 locations

Friday 23 October

Published

Te Pāti Māori appeared in more election answers.

786 answers · 174 questions · 32 voter situations · 9 locations

Monday 19 October

Published

485 of 776 repeated answers named a different mix of parties.

776 answers · 174 questions · 32 voter situations · 9 locations

Friday 16 October

Published

The Opportunity Party went from one in five answers to nearly one in three.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 12 October

Published

The party order held, but 536 of 793 repeated answers named a different mix of parties.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 5 October

Published

Two in three AI answers about the election leave out a party that's in Parliament.

815 answers · 174 questions · 32 voter situations · 9 locations

Collection schedule · 9 editions to election dayNext collection: Thursday 5 November
Edition 09Next · tomorrow

Thursday 5 November

Same questions, asked again

Election day

Saturday 7 November

3 days away · polls close 7pm

Each edition is dated by the day its answers were collected.All editions
08 · Methodology

Methodology

How we asked the questions, counted party names and compared the answers.

Read the method
Original answers

Original answers

Every saved question and answer, with the tables behind this edition.

Explore the evidence
Independence

No business or party pays to appear

NZBrands.ai is a research publication from Onsomble. We take no view on any business, party or policy. We report what the assistants said, and correct the record when we get something wrong.

How we stay independent