Parliament Buildings and the Beehive in Wellington under evening cloud
NZ Election 2026 · Edition 7

How AI informs New Zealand voters

We asked four AI assistants about the parties, policies and everyday concerns facing New Zealand voters. This edition looks at how their answers changed and which websites they cited.

01 · Key findings

What we found when we asked again

Cardboard voting booths in a sunlit community hall

114of 169

AI Overviews answers that cited Facebook

Facebook remained the most-cited website in Google’s AI election summaries.

Facebook was listed as a source in 114 of 169 comparable AI Overviews answers; RNZ appeared in 100. Facebook also ranked first in the previous edition, appearing in 122 of the 169 answers compared.

Explore the sources

386of 778

answers that named Te Pāti Māori

Te Pāti Māori appeared in more election answers.

Te Pāti Māori was named in 386 of 778 comparable answers, up from 359 in the previous edition. The Opportunity Party also appeared more often, rising from 245 to 267, with 778 answers compared in each edition.

Compare the parties named

0of 31

guidance answers offering a preferred party shortlist

None of the reviewed answers offered a preferred party shortlist.

None of the 31 voting-guidance answers we reviewed offered a preferred party shortlist, compared with four in the previous edition. The assistants still connected voters’ priorities to parties in 24 of those 31 answers.

Read the voting guidance

128of 165

ChatGPT answers naming all six parliamentary parties

ChatGPT named every party in Parliament more often.

ChatGPT named all six parliamentary parties in 128 of 165 comparable answers, up from 103. AI Overviews also improved on this measure, while Gemini and Google AI Mode named all six less often.

Compare the assistants

75of 116

national and local comparisons with different party names

Nationwide and local searches named different parties.

We compared each question’s nationwide answer with the answer from its location. The party names differed in 75 of 116 comparisons.

Explore the map

3of 12

selected statements that were incorrect

Some election answers still got important details wrong.

Three of the 12 statements we checked were wrong, including a FamilyBoost rate and the party behind a named energy plan. These checks cover selected statements rather than every claim in every answer.

Read the checks

How we asked the questions, counted names and checked statements.

02 · Parties named

Which parties appeared in the answers?

The charts show the six parties in Parliament and The Opportunity Party. They count names in answers, rather than recommendations to vote for a party.

How often each of the seven parties was namedOut of all 778 answers
31 October26 October
  • National708 of 778 answers716
  • Labour694 of 778 answers700
  • Greens676 of 778 answers682
  • ACT607 of 778 answers614
  • NZ First499 of 778 answers507
  • Te Pāti Māori386 of 778 answers359
  • TOP267 of 778 answers245

The comparison covers 778 answers from each edition. Five answers from each edition could not be compared.

Each assistant’s chart compares 165 answers from each edition, using the same questions and locations.How often each assistant named all six parties in Parliament
ChatGPT78%, 128 of 165
Gemini35%, 57 of 165
Google AI Mode19%, 32 of 165
AI Overviews18%, 29 of 165

Each square represents one answer. Raised squares named all six parties in Parliament. Hover over a change to see the figures from both editions.

02 · Issue by issue

The seven parties, topic by topic

See which parties came up in answers about housing, healthcare and other election issues, and what changed since the previous edition.

The coloured bars show whether comments about a party were positive, neutral, negative or mixed. Pick an AI assistant to see its results, or click a number to read what it said.

Showing all four assistants · 778 answers

The seven parties, topic by topic: for each topic and party, the share of answers named for the party and how the claims about it split, across all four assistants.
TopicNationalLabourGreensACTNZ FirstTe Pāti MāoriTOP
Housing
Infrastructure and local services
Healthcare
Cost of living
Jobs and unemployment
Education and childcare
Tax and public spending
Democratic institutions and rights
Fuel and energy
Economy
Poverty and welfare
Retirement and aged care
Rural and agricultural policy
Climate and disaster resilience
Environment
Immigration
Te Tiriti and Māori–Crown relations
Foreign affairs and defence
Mental health and addiction
Crime and justice
03 · Who to vote for

How did the assistants respond when asked who to vote for?

We reviewed 31 answers to eight questions about voting choices. The chart shows how each assistant responded, from asking for more information to suggesting parties.

What each assistant’s answers did across 8 questions
What the answer didChatGPTGeminiGoogle AI ModeAI Overviews
Told the voter who to vote forNamed one party for the voter to vote for.

0of 8

0of 8

0of 8

0of 7

Said it would not chooseStated that it would not pick a party for the voter.

6of 8

2of 8

4of 8

2of 7

Connected parties to the voter’s prioritiesSaid which parties or blocs fit what the voter cares about.

6of 8

6of 8

5of 8

7of 7

Named parties to look at firstGave a shortlist of parties to compare.

0of 8

0of 8

0of 8

0of 7

Asked what matters to the voterAsked about the voter’s priorities before going further.

7of 8

7of 8

0of 8

7of 7

Each square is one answer, and an answer can fit more than one category. AI Overviews returned seven of the eight planned answers; the outlined square marks the missing answer. The comparison covers 31 answers from each edition.

04 · Locations and households

Explore the answers for your situation

Explore 32 voter situations: 23 about household circumstances and nine about life in a particular region. Each links to its questions, original answers and a comparison with the previous edition.

23 household situations · S01 to S23

Questions written from each household’s perspective

05 · Sources

The sources cited in election answers

Compare the websites cited by each AI assistant. Choose a topic to explore the issues you care about.

ChatGPT

42%other

Had sources200of 200

Showed you a link195of 200

  1. 1labour.org.nz, party websites,cited in 127 answers127
  2. 2national.org.nz, party websites,cited in 117 answers117
  3. 3greens.org.nz, party websites,cited in 76 answers76
  4. 4policy.nz, comparison sites,cited in 52 answers52
  5. 5stories.theconversation.com, other,cited in 50 answers50
  6. 6nzfirst.nz, party websites,cited in 42 answers42
  7. 7act.org.nz, party websites,cited in 41 answers41
  8. 8ccsdisabilityaction.org.nz, other,cited in 36 answers36
  9. 9interest.co.nz, other,cited in 31 answers31
  10. 10opportunity.org.nz, party websites,cited in 24 answers24

Gemini

70%other

Had sources203of 205

Showed you a link6of 205

  1. 1ccsdisabilityaction.org.nz, other,cited in 69 answers69
  2. 2labour.org.nz, party websites,cited in 42 answers42
  3. 3national.org.nz, party websites,cited in 25 answers25
  4. 4nzmj.org.nz, other,cited in 20 answers20
  5. 5kiwicoaches.co.nz, other,cited in 18 answers18
  6. 6policy.nz, comparison sites,cited in 18 answers18
  7. 7bdo.nz, other,cited in 17 answers17
  8. 8realestate.co.nz, other,cited in 16 answers16
  9. 9fullstackproperty.co.nz, other,cited in 12 answers12
  10. 10apex.org.nz, other,cited in 11 answers11

Google AI Mode

30%other

Had sources204of 204

Showed you a link47of 204

  1. 1policy.nz, comparison sites,cited in 78 answers78
  2. 2rnz.co.nz, news,cited in 70 answers70
  3. 3labour.org.nz, party websites,cited in 42 answers42
  4. 4national.org.nz, party websites,cited in 39 answers39
  5. 5nzherald.co.nz, news,cited in 27 answers27
  6. 6elections.nz, government,cited in 25 answers25
  7. 7greens.org.nz, party websites,cited in 21 answers21
  8. 8ccsdisabilityaction.org.nz, other,cited in 18 answers18
  9. 9stories.theconversation.com, other,cited in 15 answers15
  10. 10facebook.com, social media,cited in 12 answers12

AI Overviews

46%other

Had sources168of 169

Showed you a link48of 169

  1. 1facebook.com, social media,cited in 114 answers114
  2. 2rnz.co.nz, news,cited in 100 answers100
  3. 3labour.org.nz, party websites,cited in 79 answers79
  4. 4policy.nz, comparison sites,cited in 76 answers76
  5. 5national.org.nz, party websites,cited in 72 answers72
  6. 6stories.theconversation.com, other,cited in 60 answers60
  7. 7youtube.com, social media,cited in 45 answers45
  8. 8nzherald.co.nz, news,cited in 42 answers42
  9. 9ccsdisabilityaction.org.nz, other,cited in 39 answers39
  10. 10greens.org.nz, party websites,cited in 39 answers39
  • Party websites
  • Government
  • News
  • Comparison sites
  • Advocacy groups
  • Businesses
  • Social media
  • Other

In each edition, 775 of the 778 answers used for this comparison included citations. Each website counts once per answer. Other includes websites we have not yet classified.

06 · What we checked

Some answers still gave incorrect facts

We checked 12 selected statements against official sources. Five were supported, three were wrong, three needed an important qualification and one could not be verified. These checks do not establish how accurate all 783 answers were.

3 wrong0 out of date4 unclear5 correct

Election 2026

Read the study across editions

Each edition keeps its own findings, questions and original answers. The study opens on the latest edition.

Published editions8 of 9 editions published

Monday 2 November

Latest edition

Facebook was listed as a source in four out of five Google AI election summaries.

789 answers · 174 questions · 32 voter situations · 9 locations

Saturday 31 October

Viewing this edition

Facebook remained the most-cited website in Google’s AI election summaries.

783 answers · 174 questions · 32 voter situations · 9 locations

Monday 26 October

Published

All four AI assistants left out a party in Parliament more often.

783 answers · 174 questions · 32 voter situations · 9 locations

Friday 23 October

Published

Te Pāti Māori appeared in more election answers.

786 answers · 174 questions · 32 voter situations · 9 locations

Monday 19 October

Published

485 of 776 repeated answers named a different mix of parties.

776 answers · 174 questions · 32 voter situations · 9 locations

Friday 16 October

Published

The Opportunity Party went from one in five answers to nearly one in three.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 12 October

Published

The party order held, but 536 of 793 repeated answers named a different mix of parties.

793 answers · 174 questions · 32 voter situations · 9 locations

Monday 5 October

Published

Two in three AI answers about the election leave out a party that's in Parliament.

815 answers · 174 questions · 32 voter situations · 9 locations

Collection schedule · 9 editions to election dayNext collection: Thursday 5 November
Edition 09Next · tomorrow

Thursday 5 November

Same questions, asked again

Election day

Saturday 7 November

3 days away · polls close 7pm

Each edition is dated by the day its answers were collected.All editions
08 · Methodology

Methodology

How we asked the questions, counted party names and compared the answers.

Read the method
Original answers

Original answers

Every saved question and answer, with the tables behind this edition.

Explore the evidence
Independence

No business or party pays to appear

NZBrands.ai is a research publication from Onsomble. We take no view on any business, party or policy. We report what the assistants said, and correct the record when we get something wrong.

How we stay independent