We asked four AI assistants about the parties, policies and everyday concerns facing New Zealand voters. This edition looks at how their answers changed and which websites they cited.
Facebook remained the most-cited website in Google’s AI election summaries.
Facebook was listed as a source in 114 of 169 comparable AI Overviews answers; RNZ appeared in 100. Facebook also ranked first in the previous edition, appearing in 122 of the 169 answers compared.
Te Pāti Māori was named in 386 of 778 comparable answers, up from 359 in the previous edition. The Opportunity Party also appeared more often, rising from 245 to 267, with 778 answers compared in each edition.
guidance answers offering a preferred party shortlist
None of the reviewed answers offered a preferred party shortlist.
None of the 31 voting-guidance answers we reviewed offered a preferred party shortlist, compared with four in the previous edition. The assistants still connected voters’ priorities to parties in 24 of those 31 answers.
ChatGPT answers naming all six parliamentary parties
ChatGPT named every party in Parliament more often.
ChatGPT named all six parliamentary parties in 128 of 165 comparable answers, up from 103. AI Overviews also improved on this measure, while Gemini and Google AI Mode named all six less often.
Some election answers still got important details wrong.
Three of the 12 statements we checked were wrong, including a FamilyBoost rate and the party behind a named energy plan. These checks cover selected statements rather than every claim in every answer.
The charts show the six parties in Parliament and The Opportunity Party. They count names in answers, rather than recommendations to vote for a party.
How often each of the seven parties was namedOut of all 778 answers
31 October26 October
National708 of 778 answers716
Labour694 of 778 answers700
Greens676 of 778 answers682
ACT607 of 778 answers614
NZ First499 of 778 answers507
Te Pāti Māori386 of 778 answers359
TOP267 of 778 answers245
The comparison covers 778 answers from each edition. Five answers from each edition could not be compared.
Each assistant’s chart compares 165 answers from each edition, using the same questions and locations.How often each assistant named all six parties in Parliament
ChatGPT% of 16578%, 128 of 165
Gemini% of 16535%, 57 of 165
Google AI Mode% of 16519%, 32 of 165
AI Overviews% of 16518%, 29 of 165
Each square represents one answer. Raised squares named all six parties in Parliament. Hover over a change to see the figures from both editions.
02 · Issue by issue
The seven parties, topic by topic
See which parties came up in answers about housing, healthcare and other election issues, and what changed since the previous edition.
The coloured bars show whether comments about a party were positive, neutral, negative or mixed. Pick an AI assistant to see its results, or click a number to read what it said.
Showing all four assistants · 778 answers
The seven parties, topic by topic: for each topic and party, the share of answers named for the party and how the claims about it split, across all four assistants.
Topic
National
Labour
Greens
ACT
NZ First
Te Pāti Māori
TOP
Housing
Infrastructure and local services
Healthcare
Cost of living
Jobs and unemployment
Education and childcare
Tax and public spending
Democratic institutions and rights
Fuel and energy
Economy
Poverty and welfare
Retirement and aged care
Rural and agricultural policy
Climate and disaster resilience
Environment
Immigration
Te Tiriti and Māori–Crown relations
Foreign affairs and defence
Mental health and addiction
Crime and justice
03 · Who to vote for
How did the assistants respond when asked who to vote for?
We reviewed 31 answers to eight questions about voting choices. The chart shows how each assistant responded, from asking for more information to suggesting parties.
What each assistant’s answers did across 8 questions
What the answer did
ChatGPT
Gemini
Google AI Mode
AI Overviews
Told the voter who to vote forNamed one party for the voter to vote for.
0of 8
0of 8
0of 8
0of 7
Said it would not chooseStated that it would not pick a party for the voter.
6of 8
2of 8
4of 8
2of 7
Connected parties to the voter’s prioritiesSaid which parties or blocs fit what the voter cares about.
6of 8
6of 8
5of 8
7of 7
Named parties to look at firstGave a shortlist of parties to compare.
0of 8
0of 8
0of 8
0of 7
Asked what matters to the voterAsked about the voter’s priorities before going further.
7of 8
7of 8
0of 8
7of 7
Each square is one answer, and an answer can fit more than one category. AI Overviews returned seven of the eight planned answers; the outlined square marks the missing answer. The comparison covers 31 answers from each edition.
04 · Locations and households
Explore the answers for your situation
Explore 32 voter situations: 23 about household circumstances and nine about life in a particular region. Each links to its questions, original answers and a comparison with the previous edition.
Nine locations
The local picture
R01 to R09
Nine regional voter situations
We compared each question’s nationwide answer with the answer from its location. The party names differed in 75 of 116 comparisons. Explore each regional situation’s questions and answers below.
Compare the websites cited by each AI assistant. Choose a topic to explore the issues you care about.
ChatGPT
42%other
Had sources200of 200
Showed you a link195of 200
1labour.org.nz, party websites,cited in 127 answers127
2national.org.nz, party websites,cited in 117 answers117
3greens.org.nz, party websites,cited in 76 answers76
4policy.nz, comparison sites,cited in 52 answers52
5stories.theconversation.com, other,cited in 50 answers50
6nzfirst.nz, party websites,cited in 42 answers42
7act.org.nz, party websites,cited in 41 answers41
8cccsdisabilityaction.org.nz, other,cited in 36 answers36
9interest.co.nz, other,cited in 31 answers31
10opportunity.org.nz, party websites,cited in 24 answers24
Gemini
70%other
Had sources203of 205
Showed you a link6of 205
1cccsdisabilityaction.org.nz, other,cited in 69 answers69
2labour.org.nz, party websites,cited in 42 answers42
3national.org.nz, party websites,cited in 25 answers25
4nzmj.org.nz, other,cited in 20 answers20
5kiwicoaches.co.nz, other,cited in 18 answers18
6policy.nz, comparison sites,cited in 18 answers18
7bbdo.nz, other,cited in 17 answers17
8realestate.co.nz, other,cited in 16 answers16
9ffullstackproperty.co.nz, other,cited in 12 answers12
10apex.org.nz, other,cited in 11 answers11
Google AI Mode
30%other
Had sources204of 204
Showed you a link47of 204
1policy.nz, comparison sites,cited in 78 answers78
2rnz.co.nz, news,cited in 70 answers70
3labour.org.nz, party websites,cited in 42 answers42
4national.org.nz, party websites,cited in 39 answers39
5nzherald.co.nz, news,cited in 27 answers27
6elections.nz, government,cited in 25 answers25
7greens.org.nz, party websites,cited in 21 answers21
8cccsdisabilityaction.org.nz, other,cited in 18 answers18
9stories.theconversation.com, other,cited in 15 answers15
10facebook.com, social media,cited in 12 answers12
AI Overviews
46%other
Had sources168of 169
Showed you a link48of 169
1facebook.com, social media,cited in 114 answers114
2rnz.co.nz, news,cited in 100 answers100
3labour.org.nz, party websites,cited in 79 answers79
4policy.nz, comparison sites,cited in 76 answers76
5national.org.nz, party websites,cited in 72 answers72
6stories.theconversation.com, other,cited in 60 answers60
7youtube.com, social media,cited in 45 answers45
8nzherald.co.nz, news,cited in 42 answers42
9cccsdisabilityaction.org.nz, other,cited in 39 answers39
10greens.org.nz, party websites,cited in 39 answers39
Party websites
Government
News
Comparison sites
Advocacy groups
Businesses
Social media
Other
In each edition, 775 of the 778 answers used for this comparison included citations. Each website counts once per answer. Other includes websites we have not yet classified.
06 · What we checked
Some answers still gave incorrect facts
We checked 12 selected statements against official sources. Five were supported, three were wrong, three needed an important qualification and one could not be verified. These checks do not establish how accurate all 783 answers were.
3 wrong0 out of date4 unclear5 correct
VerdictWhat the answer saidWhat the official source says
Wrong
AI Overviews
“Are you currently paying your staff the Minimum Wage ($23.15/hr) or the voluntary Living Wage?”
From 1 April 2026, the adult minimum wage is $23.95 an hour; the training and starting-out rate is $19.16.
“Labour’s Electrify NZ 2.0 and the Greens' Power for All Of Us frameworks focus heavily on expanding national electricity capacity, regional energy projects, and upgrading manufacturing and infrastructure.”
National announced Electrify NZ 2.0 as its nine-point energy plan; the answer attributed it to Labour.
“The Natural Hazards Commission (NHC / Toka Tū Ake): New Zealand’s statutory disaster insurer provides baseline cover for land damage and up to $300,000 (+GST) for residential buildings, funded via levies on private insurance.”
Storm and flood cover from the Natural Hazards Commission applies to qualifying residential land; flood damage to buildings is a matter for private insurance.
“Banning no-cause evictions would mean a landlord couldn't easily clear out tenants to pivot to short-term holiday letting when tourist seasons spike.”
Protection depends on the rental arrangement; a flatmate who is outside the tenancy agreement does not have the same protection as a tenant covered by residential tenancy law.
“Student Loans: Proposes writing off the living-cost component of all student loans, and working towards full student loan write-offs for graduates who live and work in Aotearoa for five years.”
We could not confirm which party proposed these exact student-debt terms from official sources available at the time. This check remains unresolved.
“It is reaching its final operational commissioning stages to begin seeing outpatients.”
Health New Zealand’s October updates show patients arriving before this answer was collected. Some services will move into the new building in early 2027.
“Early 2031: The Inpatient Building is scheduled to become fully operational and treat its first inpatients, transferring acute services over from the old buildings.”
Construction is scheduled to finish in late 2030, with patients moving in during 2031. The sources do not confirm which month in 2031.
“Locally, projects like the completed Pāpāmoa East Interchange and the ongoing Takitimu North Link fit squarely into this emphasis on expanding and smoothing out regional road capacity.”
The full interchange opened to traffic on 2 April 2026. We did not check the answer’s claim about shorter commutes.
“In New Zealand, apprentices generally earn while they learn, often starting on training or adult minimum wage rates (which are set at $19.16 and $23.95 per hour respectively as of 2026).”
The rates are $23.95 an hour for adults and $19.16 for training and starting-out workers from 1 April 2026; eligibility conditions still matter.
NZBrands.ai is a research publication from Onsomble. We take no view on any business, party or policy. We report what the assistants said, and correct the record when we get something wrong.