Which lenders does AI recommend — and how does the answer change once you have the mortgage? We explored twelve borrower situations across four AI platforms and four cities.
Each row is a borrower situation. Each column is a lender. The number shows the percentage of national choice answers recommending that lender. Select a square to read the supporting answers.
Showing all four assistants · 181 answers
Which lenders does AI recommend for the loan?: for each borrower and lender, the share of answers recommended for the lender and how the claims about it split, across all four assistants.
Borrower
ANZ
ASB
BNZ
Westpac
Kiwibank
Co-operative
SBS
TSB
First home · 10% deposit
Solo contractor
Approaching a refix
Considering a switch
Buying before selling
Business-owning couple
First rental property
Building in stages
Income drop
Separation
First home · 25% deposit
$60,000 renovation
03 · Ongoing support
Who does AI recommend once the mortgage is in place?
The same borrowers, after the lending decision. Each square shows the percentage of national support answers recommending the lender for ongoing help.
Showing all four assistants · 179 answers
Who does AI recommend once the mortgage is in place?: for each borrower and lender, the share of answers recommended for the lender and how the claims about it split, across all four assistants.
Borrower
ANZ
ASB
BNZ
Westpac
Kiwibank
Co-operative
SBS
TSB
First home · 10% deposit
Solo contractor
Approaching a refix
Considering a switch
Buying before selling
Business-owning couple
First rental property
Building in stages
Income drop
Separation
First home · 25% deposit
$60,000 renovation
04 · Differences between platforms
Four assistants. Different lender emphasis.
Compare the same questions answered by each platform.
ChatGPT
36/ 38
BNZ
Most frequently recommended for choosing a loan.
Gemini
29/ 38
Westpac
Most frequently recommended for choosing a loan.
Google AI Mode
32/ 38
ASBBNZ
Jointly most frequently recommended for choosing a loan.
AI Overviews
29/ 38
ANZ
Most frequently recommended for choosing a loan.
The contractor’s Kiwibank comparison
Gemini includes Kiwibank in one of four matched choice answers. ChatGPT, AI Mode and AI Overviews each include it in all four.
Explore the websites behind the answers: lenders, government, news, comparison sites, consumer groups and businesses. Select a question group to compare the sources each assistant used most.
ChatGPT
48%lender websites
Had sources265of 287
Showed you a link287of 287
1bnz.co.nz, lender websites,cited in 162 answers162
2kiwibank.co.nz, lender websites,cited in 102 answers102
3anz.co.nz, lender websites,cited in 98 answers98
4asb.co.nz, lender websites,cited in 87 answers87
5canstar.co.nz, comparison & tools,cited in 70 answers70
6westpac.co.nz, lender websites,cited in 63 answers63
7fma.govt.nz, government,cited in 60 answers60
8consumerprotection.govt.nz, government,cited in 56 answers56
9bankomb.org.nz, consumer groups,cited in 46 answers46
10rbnz.govt.nz, government,cited in 45 answers45
Gemini
27%businesses
Had sources273of 289
Showed you a link3of 289
1moneyhub.co.nz, comparison & tools,cited in 98 answers98
2opespartners.co.nz, businesses,cited in 42 answers42
3canstar.co.nz, comparison & tools,cited in 40 answers40
4calculate.co.nz, comparison & tools,cited in 38 answers38
5simpler.co.nz, businesses,cited in 36 answers36
6bnz.co.nz, lender websites,cited in 32 answers32
7kiwibank.co.nz, lender websites,cited in 32 answers32
8anz.co.nz, lender websites,cited in 27 answers27
9westpac.co.nz, lender websites,cited in 25 answers25
10mortgagelab.co.nz, businesses,cited in 20 answers20
Google AI Mode
28%comparison & tools
Had sources253of 265
Showed you a link100of 265
1moneyhub.co.nz, comparison & tools,cited in 114 answers114
2canstar.co.nz, comparison & tools,cited in 65 answers65
3westpac.co.nz, lender websites,cited in 36 answers36
4bnz.co.nz, lender websites,cited in 33 answers33
5consumer.org.nz, consumer groups,cited in 21 answers21
6squirrel.co.nz, businesses,cited in 21 answers21
7kiwibank.co.nz, lender websites,cited in 18 answers18
8adviser.loanmarket.co.nz, businesses,cited in 16 answers16
9asb.co.nz, lender websites,cited in 16 answers16
10simpler.co.nz, businesses,cited in 16 answers16
AI Overviews
32%other
Had sources236of 253
Showed you a link120of 253
1moneyhub.co.nz, comparison & tools,cited in 119 answers119
2canstar.co.nz, comparison & tools,cited in 78 answers78
3squirrel.co.nz, businesses,cited in 71 answers71
4bnz.co.nz, lender websites,cited in 63 answers63
5facebook.com, social media,cited in 61 answers61
6simpler.co.nz, businesses,cited in 60 answers60
7westpac.co.nz, lender websites,cited in 58 answers58
8mortgages.co.nz, comparison & tools,cited in 50 answers50
9moneybalance.co.nz, other,cited in 46 answers46
10finchmortgages.co.nz, businesses,cited in 43 answers43
Lender websites
Government
News
Comparison & tools
Consumer groups
Businesses
Social media
Other
A website counts once per answer, however many claims cite it. Publisher groups classify the top websites; remaining domains appear as Other. Counts use archived answer sources; ‘Showed you a link’ counts answers containing a web URL.
08 · Accuracy
What we checked against official sources
The answers recommended lenders whose new-lending routes had closed, and named an insurer as a mortgage lender. Compare the captured statements with the official sources we checked on 11 October 2026.
1 wrong3 out of date0 unclear0 correct
VerdictWhat the answer saidWhat the official source says
Wrong
Google AI Mode
“If mainstream retail banks decline your refinance application due to the income drop, non-bank lenders (such as Resimac, Asteron, or specialized second-tier lenders) focus more heavily on your equity (how much of the house you own) and your proven payment history rather than rigid income formulas.”
Asteron Life is an insurer offering life insurance and income protection. It is not a mortgage lender.
“Resimac: Another prominent non-bank lender in New Zealand offering prime and specialist lending options for borrowers with non-traditional income histories.”
Resimac stopped accepting new NZ home-loan applications on 1 July 2024. It continues servicing existing customers.
“The Co-operative Bank & Heartland Bank: Why compare: Smaller New Zealand-owned banks or building societies frequently run targeted campaigns featuring slightly discounted fixed rates or flexible cashback packages to attract quality borrowers away from the big four.”
Heartland’s standard home loans are closed to new customers. Top-ups and increases are also unavailable.
NZBrands.ai is a research publication from Onsomble. We take no view on any party or policy. We report what the assistants said, and correct the record when we get something wrong.