A weatherboard home with a timber veranda, established garden and hillside suburb beyond
Banking · Home lending

How AI guides home lending in New Zealand

Which lenders does AI recommend — and how does the answer change once you have the mortgage? We explored twelve borrower situations across four AI platforms and four cities.

01 · Key findings

The borrower changes the shortlist. So does the moment.

A weatherboard home with a timber veranda, established garden and hillside suburb beyond

9of 12

Borrower profiles put BNZ at the top for ongoing support.

Its support position spans borrowers with very different needs, from contractors to households with a completed home build.

Explore support recommendations

8of 14

Support answers recommended SBS for first-home owners.

For the couple with a 10% deposit, SBS led recommendations after purchase. Co-operative followed in seven answers.

Explore the first-home couple

12of 16

Loan-choice answers recommended Co-operative for a switcher.

Co-operative led this homeowner’s shortlist, ahead of ANZ and BNZ at ten answers each.

Explore the switcher

37of 38

Loan-choice questions produced different lender shortlists across platforms.

We asked the same questions across four AI platforms. Their recommended lender sets differed on 37 of them.

Compare the platforms

19 · 5of 43

Loan-choice answers recommended Co-operative in Christchurch versus Dunedin.

The same questions put Co-operative in nineteen Christchurch answers and five Dunedin answers.

Compare the cities

12of 38

AI Overviews answers recommended Resimac for new borrowing.

Resimac still appeared in the shortlist after it stopped accepting new NZ home-loan applications.

Read the accuracy findings

How we asked the questions and counted the recommendations.

02 · Choosing a loan

Which lenders does AI recommend for the loan?

Each row is a borrower situation. Each column is a lender. The number shows the percentage of national choice answers recommending that lender. Select a square to read the supporting answers.

Showing all four assistants · 181 answers

Which lenders does AI recommend for the loan?: for each borrower and lender, the share of answers recommended for the lender and how the claims about it split, across all four assistants.
BorrowerANZASBBNZWestpacKiwibankCo-operativeSBSTSB
First home · 10% deposit
Solo contractor
Approaching a refix
Considering a switch
Buying before selling
Business-owning couple
First rental property
Building in stages
Income drop
Separation
First home · 25% deposit
$60,000 renovation
03 · Ongoing support

Who does AI recommend once the mortgage is in place?

The same borrowers, after the lending decision. Each square shows the percentage of national support answers recommending the lender for ongoing help.

Showing all four assistants · 179 answers

Who does AI recommend once the mortgage is in place?: for each borrower and lender, the share of answers recommended for the lender and how the claims about it split, across all four assistants.
BorrowerANZASBBNZWestpacKiwibankCo-operativeSBSTSB
First home · 10% deposit
Solo contractor
Approaching a refix
Considering a switch
Buying before selling
Business-owning couple
First rental property
Building in stages
Income drop
Separation
First home · 25% deposit
$60,000 renovation
04 · Differences between platforms

Four assistants. Different lender emphasis.

Compare the same questions answered by each platform.

ChatGPT

36/ 38

BNZ

Most frequently recommended for choosing a loan.

Gemini

29/ 38

Westpac

Most frequently recommended for choosing a loan.

Google AI Mode

32/ 38

ASBBNZ

Jointly most frequently recommended for choosing a loan.

AI Overviews

29/ 38

ANZ

Most frequently recommended for choosing a loan.

The contractor’s Kiwibank comparison

Gemini includes Kiwibank in one of four matched choice answers. ChatGPT, AI Mode and AI Overviews each include it in all four.

Explore the contractor
05 · Differences between cities

Location changes the challenger-bank picture.

06 · Borrower profiles

Find the borrower most like you

Explore the questions, lender recommendations and original answers for each of the twelve borrower situations.

07 · Sources

See where each assistant gets its information

Explore the websites behind the answers: lenders, government, news, comparison sites, consumer groups and businesses. Select a question group to compare the sources each assistant used most.

ChatGPT

48%lender websites

Had sources265of 287

Showed you a link287of 287

  1. 1bnz.co.nz, lender websites,cited in 162 answers162
  2. 2kiwibank.co.nz, lender websites,cited in 102 answers102
  3. 3anz.co.nz, lender websites,cited in 98 answers98
  4. 4asb.co.nz, lender websites,cited in 87 answers87
  5. 5canstar.co.nz, comparison & tools,cited in 70 answers70
  6. 6westpac.co.nz, lender websites,cited in 63 answers63
  7. 7fma.govt.nz, government,cited in 60 answers60
  8. 8consumerprotection.govt.nz, government,cited in 56 answers56
  9. 9bankomb.org.nz, consumer groups,cited in 46 answers46
  10. 10rbnz.govt.nz, government,cited in 45 answers45

Gemini

27%businesses

Had sources273of 289

Showed you a link3of 289

  1. 1moneyhub.co.nz, comparison & tools,cited in 98 answers98
  2. 2opespartners.co.nz, businesses,cited in 42 answers42
  3. 3canstar.co.nz, comparison & tools,cited in 40 answers40
  4. 4calculate.co.nz, comparison & tools,cited in 38 answers38
  5. 5simpler.co.nz, businesses,cited in 36 answers36
  6. 6bnz.co.nz, lender websites,cited in 32 answers32
  7. 7kiwibank.co.nz, lender websites,cited in 32 answers32
  8. 8anz.co.nz, lender websites,cited in 27 answers27
  9. 9westpac.co.nz, lender websites,cited in 25 answers25
  10. 10mortgagelab.co.nz, businesses,cited in 20 answers20

Google AI Mode

28%comparison & tools

Had sources253of 265

Showed you a link100of 265

  1. 1moneyhub.co.nz, comparison & tools,cited in 114 answers114
  2. 2canstar.co.nz, comparison & tools,cited in 65 answers65
  3. 3westpac.co.nz, lender websites,cited in 36 answers36
  4. 4bnz.co.nz, lender websites,cited in 33 answers33
  5. 5consumer.org.nz, consumer groups,cited in 21 answers21
  6. 6squirrel.co.nz, businesses,cited in 21 answers21
  7. 7kiwibank.co.nz, lender websites,cited in 18 answers18
  8. 8adviser.loanmarket.co.nz, businesses,cited in 16 answers16
  9. 9asb.co.nz, lender websites,cited in 16 answers16
  10. 10simpler.co.nz, businesses,cited in 16 answers16

AI Overviews

32%other

Had sources236of 253

Showed you a link120of 253

  1. 1moneyhub.co.nz, comparison & tools,cited in 119 answers119
  2. 2canstar.co.nz, comparison & tools,cited in 78 answers78
  3. 3squirrel.co.nz, businesses,cited in 71 answers71
  4. 4bnz.co.nz, lender websites,cited in 63 answers63
  5. 5facebook.com, social media,cited in 61 answers61
  6. 6simpler.co.nz, businesses,cited in 60 answers60
  7. 7westpac.co.nz, lender websites,cited in 58 answers58
  8. 8mortgages.co.nz, comparison & tools,cited in 50 answers50
  9. 9moneybalance.co.nz, other,cited in 46 answers46
  10. 10finchmortgages.co.nz, businesses,cited in 43 answers43
  • Lender websites
  • Government
  • News
  • Comparison & tools
  • Consumer groups
  • Businesses
  • Social media
  • Other

A website counts once per answer, however many claims cite it. Publisher groups classify the top websites; remaining domains appear as Other. Counts use archived answer sources; ‘Showed you a link’ counts answers containing a web URL.

08 · Accuracy

What we checked against official sources

The answers recommended lenders whose new-lending routes had closed, and named an insurer as a mortgage lender. Compare the captured statements with the official sources we checked on 11 October 2026.

1 wrong3 out of date0 unclear0 correct

  • Wrong

    Google AI Mode

    “If mainstream retail banks decline your refinance application due to the income drop, non-bank lenders (such as Resimac, Asteron, or specialized second-tier lenders) focus more heavily on your equity (how much of the house you own) and your proven payment history rather than rigid income formulas.”

    Asteron Life is an insurer offering life insurance and income protection. It is not a mortgage lender.

    Checked against Asteron Life (opens in a new tab) · 11 October 2026

  • Out of date

    Google AI Mode

    “Resimac: Another prominent non-bank lender in New Zealand offering prime and specialist lending options for borrowers with non-traditional income histories.”

    Resimac stopped accepting new NZ home-loan applications on 1 July 2024. It continues servicing existing customers.

    Checked against Resimac NZ (opens in a new tab) · 11 October 2026

  • Out of date

    AI Overviews

    “Resimac NZ: Provides tailored solutions for borrowers who do not fit the rigid criteria of traditional banks.”

    Resimac stopped accepting new NZ home-loan applications on 1 July 2024. It continues servicing existing customers.

    Checked against Resimac NZ (opens in a new tab) · 11 October 2026

  • Out of date

    Gemini

    “The Co-operative Bank & Heartland Bank: Why compare: Smaller New Zealand-owned banks or building societies frequently run targeted campaigns featuring slightly discounted fixed rates or flexible cashback packages to attract quality borrowers away from the big four.”

    Heartland’s standard home loans are closed to new customers. Top-ups and increases are also unavailable.

    Checked against Heartland home loans (opens in a new tab) · 11 October 2026

09 · Methodology

Methodology

Borrower cases, question groups and how recommendations were counted.

Read the method
Original answers

Original answers

Open the exact questions and captured responses from each platform.

Explore the evidence
Independence

No business or party pays to appear

NZBrands.ai is a research publication from Onsomble. We take no view on any party or policy. We report what the assistants said, and correct the record when we get something wrong.

How we stay independent