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Evidence · Home and contents insurance

Every question, every answer, every source

Explore all 372 home and contents insurance questions and the 1,476 answers saved on 11 October 2026. Read the original responses and download the tables behind the study’s comparisons, sources, sentiment and factual checks.

questions
372
answers saved, of 1488 planned
1476
consumer situations
12
named regions
16
AI platforms
4

01

Every question, with its answers

Each question went to the four AI platforms. All were collected with a New Zealand setting. Open a question to read every captured answer in full.

Showing 20 of 372 questions

Show all 372

02

The tables behind the study

Every figure on the study page comes from these tables. They are CSV files, which open in any spreadsheet.

  • Questions

    questions.csv

    One row per question, with its exact saved wording.

    Question ID, source references, question, consumer situation, named regions, question group and collection setting

    372rows

    Download questions (CSV)

  • Answers

    answers.csv

    One row per captured answer, with its full text.

    Answer ID, question ID, platform, collection setting, consumer situation, named regions and full answer

    1,476rows

    Download answers (CSV)

  • Sources by answer

    sources.csv

    One row per website recorded as a source of an answer.

    Answer ID, question ID, assistant, collection setting, website and publisher type

    9,014rows

    Download sources by answer (CSV)

  • Checks against primary sources

    checks.csv

    One row per stated assertion checked, for one platform.

    Check, question and answer IDs, assistant, exact passage, verdict, primary-source finding, URL and date

    97rows

    Download checks against primary sources (CSV)

  • Consumer recommendation coding

    consumer-recommendation-coding.csv

    One row per reviewed provider role in a consumer-selection answer.

    Answer ID, question ID, consumer, platform, provider, role, counted recommendation, exact passage and conditions

    659rows

    Download consumer recommendation coding (CSV)

  • Consumer selection membership

    consumer-selection-membership.csv

    One row per answer in the matched consumer-selection comparison.

    Answer ID, question ID, consumer, platform, question group and full text; twelve home and twelve contents selection questions, with missing captures preserved

    94rows

    Download consumer selection membership (CSV)

  • Ongoing support coding

    support-coding.csv

    One row per reviewed named-provider role in an eligible support answer.

    Answer ID, question ID, consumer, platform, provider, role, support-preference decision and exact passage

    75rows

    Download ongoing support coding (CSV)

  • Ongoing support membership

    support-membership.csv

    One row per answer in the actual consumer-support group.

    Answer ID, question ID, consumer, platform, question group and full text; acquisition validation is excluded

    71rows

    Download ongoing support membership (CSV)

  • Regional recommendation coding

    regional-recommendation-coding.csv

    One row per reviewed provider role in a region-named selection answer.

    Answer ID, question ID, named consumer region, platform, provider, recommendation decision and exact passage

    1,017rows

    Download regional recommendation coding (CSV)

  • Regional selection membership

    regional-selection-membership.csv

    One row per answer in the matched regional comparison.

    Answer ID, question ID, named consumer region, platform and equal-comparison membership; four home and three contents platform answers per region

    112rows

    Download regional selection membership (CSV)

  • Insurer sentiment

    insurer-sentiment.csv

    One row per unique saved claim about an insurer in a selection answer.

    Claim, question and answer IDs, insurer, saved stance, exact passage and original-answer offsets

    3,828rows

    Download insurer sentiment (CSV)

  • Recorded source URLs

    source-urls.csv

    One row per recorded answer, website and URL association.

    Answer ID, question ID, platform, website, URL, source records and presence in the captured answer text

    13,048rows

    Download recorded source urls (CSV)

  • Matched consumer platform membership

    platform-membership.csv

    One row per answer in the identical-question platform comparison.

    Answer ID, question ID, product, consumer and platform; 22 identical questions per platform

    88rows

    Download matched consumer platform membership (CSV)

  • Matched regional platform membership

    regional-platform-membership.csv

    One row per answer in the identical-question regional platform comparison.

    Answer ID, question ID, product, region and platform; 31 identical questions per platform

    124rows

    Download matched regional platform membership (CSV)

Use these tables to trace findings back to the original questions and answers. The full text of each answer is also on this page, under its question.

03

Read in full and checked

Some answers were read in detail or checked against official sources. Those appear on the study page, beside the findings they support.

ChatGPT · New Zealand

I'm looking for house insurance in Marlborough. Which insurers should I look at?

Gallagher Insurance Marlborough (formerly Crombie Lockwood)

For a house in Marlborough, I’d compare a mix of the large NZ insurers and at least one broker. The best fit can depend heavily on the property (age, construction type, coastal exposure, flood/landslip risk, rural features, etc.), so I wouldn’t choose on price alone. Consumer NZ’s comparisons include several major providers and highlight the importance of checking policy wording, sums insured, and natural hazard cover. Consumer NZ

Insurers worth getting quotes from

  • AA Insurance — a major NZ home insurer with a broad personal insurance offering. Consumer NZ
  • AMI Insurance — another large provider to include for comparison. Consumer NZ
  • State Insurance — offers home insurance including cover for events such as storms, floods, earthquakes and landslips (subject to policy terms). State Site
  • Tower Insurance — worth comparing, especially if you want to bundle other insurance products. Consumer NZ
  • FMG — particularly worth considering if your Marlborough property is lifestyle, rural, vineyard-related, or has farm-style risks. Consumer NZ has also highlighted FMG highly for customer satisfaction. Consumer NZ
  • MAS — another strong option to compare; MAS offers house insurance including options for homes, holiday homes, rental properties and lifestyle properties. MAS
  • NZI — often accessed through brokers and offers home policies with different levels of cover. NZI Site

Consider using a broker

A broker can be useful if your property is unusual (older home, coastal location, rural land, high rebuild cost, retaining walls, sheds, vineyards, etc.) because they can compare multiple insurers and help with wording. A Marlborough-based option is Gallagher Insurance Marlborough, which provides personal insurance advice including home and contents cover in the region. AJG

Things I’d check specifically for Marlborough

  • Earthquake and natural hazard cover — make sure you understand what is covered by the insurer versus Natural Hazards Commission (formerly EQC) cover and any limits. Natural Hazards Commission Toka Tū Ake
  • Flood, storm, and landslip wording — especially if the property is near waterways, hills, or low-lying areas.
  • Rebuild cost (“sum insured”) — make sure it reflects current construction costs, demolition, professional fees, and compliance costs; underinsurance can be a major problem. Consumer NZ
  • Rural/lifestyle extras — sheds, fencing, pumps, outbuildings, machinery, and other improvements may need specific attention.

A practical shortlist to start with would be: FMG, MAS, State, AA Insurance, AMI, Tower, and a Marlborough broker quote. Then compare the actual policy documents, not just the premiums. Consumer NZ

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ChatGPT can make mistakes. Check important info.

Captured 11 October 2026

Gemini · New Zealand

I'm looking for house insurance in Marlborough. Which insurers should I look at?

When looking for house insurance in Marlborough, your options generally span major New Zealand insurers, digital-first providers, and rural-specialist mutuals. Because Marlborough has specific regional considerations (such as lifestyle blocks, rural/viticultural proximity, and earthquake risk), the right insurer depends on whether you prefer a sum insured model or full rebuild/area replacement cover.

Consider the following insurers and providers available in New Zealand:

1. Major Insurers (Sum Insured Options)

Most prominent insurers in New Zealand operate in Marlborough, offering standard comprehensive house policies built around a fixed sum insured:

  • AA Insurance & AMI: Well-established providers with robust online platforms, solid local repair networks, and various optional benefits (such as temporary accommodation and sustainable rebuild upgrades).
  • State: Part of the IAG group, offering competitive standard policies and flexible excess options.
  • Tower: Frequently cited for market-leading digital quoting and competitive pricing on sum-insured policies.

2. Specialized or Alternative Providers

  • MAS (Medical Assurance Society): Notable for offering area replacement coverage (rather than a strict sum insured cap). This means if building costs spike or construction inflation runs high after a natural disaster, your full rebuild costs are covered. While traditionally focused on specific professional groups, their policies are worth looking into if you want protection against under-insurance.
  • Initio: A popular independent online insurer known for fast, transparent digital quotes, making it straightforward to insure properties that might otherwise face complicated underwriting.
  • FMG (Farmers Mutual Group): If your property in Marlborough is a lifestyle block, rural residential home, or near a vineyard/farm, FMG specializes heavily in rural and regional risks that standard urban insurers might handle less flexibly.

Key Factors to Keep in Mind for Marlborough:

  • Sum Insured vs. Rebuild Risk: Most insurers use a sum insured model. Given building cost inflation, make sure you use tools like Cordell Sum Sure or independent calculators to avoid being underinsured.
  • Natural Hazards Cover: All residential house policies in New Zealand include the Natural Hazards Commission Toka Tū Ake (formerly EQC) levy for earthquake and natural disaster components, but check how individual insurers handle excess structures for natural disasters.
  • Using a Broker: If your property has unique characteristics (such as being part of a lifestyle block, close to a slope, or near water), local insurance brokers operating in the Marlborough region (such as Aon or Gallagher, or local advisory firms) can help compare policies across multiple underwriters to find the best fit.

It is recommended to run quotes through at least 2 or 3 of these providers to compare premiums, excess levels, and policy exclusions side-by-side.

Ask Gemini

Gemini is AI and can make mistakes.

Captured 11 October 2026

AI Overviews · New Zealand

I'm looking for house insurance in Marlborough. Which insurers should I look at?

AI Overview

When looking for house insurance in Marlborough , you should approach major direct insurers likeTower, AA Insurance, AMI, and State, or use a local Marlborough insurance broker.

Marlborough is classified as a higher-risk area by New Zealand underwriters due to seismic activity and coastal/flood hazards (particularly in areas like the Marlborough Sounds). Because insurers now use hyper-localized, address-level risk pricing, getting quotes from multiple companies is highly recommended.

🏢 Direct Insurers to Look At

Insurer Key Benefit / Rebuild Model Local Notes
Tower Insurance Sum Insured model. Multi-tier options (Standard, Plus, Premium). Named Canstar Insurer of the Year. Uses granular risk-based pricing; premiums will vary heavily depending on your proximity to coastlines or fault lines.
AA Insurance Replacement cover exceeding sum insured for non-natural disasters. Strong customer reputation. Excellent policies, but can be strict or highly selective with underwriting in high-risk zones.
AMI Insurance Full rebuild cover for total loss by fire, even if it exceeds the sum insured. Backed by IAG (NZ's largest insurer group), providing strong financial reliability for regional risks.
State Insurance Comprehensive options including $3,000 hidden gradual water damage and up to $30,000 temporary accommodation. Standard corporate policies that cover standard residential dwellings efficiently.
FMG (Farmers Mutual Group) Specialises in rural, lifestyle blocks, and regional properties. Highly recommended if your Marlborough property is a lifestyle block, vineyard-adjacent, or rural acreage.

🗺️ Specialized & Digital Providers

  • MAS (Medical Assurance Society) : Offers an Area Replacement model (full rebuild based on size, rather than a fixed dollar cap). While traditionally for professionals, it is a highly-rated mutual insurer worth checking if eligible.

  • Initio : A digital-first provider backed by IAG that provides instant online quotes. They are highly competitive on price for standard suburban homes but have specific limitations on regional hazards.

🤝 Why Consider a Marlborough Insurance Broker?

If your home is in the Marlborough Sounds , sits on a steep hillside prone to landslips, has a history of flooding, or is a heritage pre-1935 build, direct online systems may decline to quote automatically. Local brokers have direct access to commercial underwriting pools (like Vero, NZI, or Lloyd's) to manually negotiate your policy.

Local brokerages include:

  • ** Gallagher Insurance Blenheim** (Located at Rangitane House, Blenheim)

  • Nelson Marlborough Insurance Brokers (NMIB)

  • Asset Insurance Brokers Marlborough Blenheim Insurance Brokers | Marlborough - Gallagher Insurance NZPersonal Insurance solutions from Nelson MarlboroughHousehold - Insurance / Other in Marlborough - NeighbourlyThe 10 best insurance brokers in Blenheim, Marlborough

To help narrow down your options, is this property a standard suburban home , a lifestyle block , or located in a coastal area like the Marlborough Sounds?

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Captured 11 October 2026

Google AI Mode · New Zealand

I'm looking for house insurance in Marlborough. Which insurers should I look at?

Finding house insurance in Marlborough requires a bit of careful navigation. Certain parts of the region (particularly specific coastal pockets or the Marlborough Sounds) are classified by insurers as higher-risk or difficult-to-insure areas due to natural hazard and landslip exposure.

When shopping around, it is wise to compare a mix of major national providers, online-focused options, and specialist rural/mutual insurers. According to guidance from consumer research like MoneyHub and Quashed, here are the key insurers to look at:

  • Tower Insurance : Frequently competitive on price and recognized by Canstar. Tower uses a fixed-cap sum insured model and offers flexible tiered policies (Standard, Plus, and Premium).

  • AA Insurance : Known for good customer service ratings and solid policy benefits, though availability and pricing can vary depending on specific hazard exposure. [Quashed]

  • AMI and State : Both are major mainstream providers offering robust policies with standard inclusions like temporary accommodation and gradual damage caps. Both frequently secure 5-star value ratings through Canstar.

  • FMG (Farmers Mutual Group) : Particularly worth looking at if your property in Marlborough is a lifestyle block, rural property, or farm. FMG understands rural and regional risks well and is one of the few mainstream entities offering specific regional support.

  • MAS (Medical Assurance Society) : Uniquely, MAS is one of the few insurers in New Zealand that still offers an area-based replacement (full rebuild) model rather than a strict sum-insured cap, which can protect against building inflation blowouts (though eligibility criteria apply to join).

  • Initio and AMP : Often pop up as highly competitive on price for sum-insured policies if you prefer managing things online. [Quashed]

Key tips for insuring in Marlborough:

  1. Sum Insured vs. Rebuild Costs : Make sure your sum insured accurately reflects current local construction and building inflation rates in the region.
  2. The "Marlborough Sounds" Factor : If your property is remote or water-access only, standard online calculators might decline or struggle to quote. In this case, dealing directly over the phone with FMG, AMI, or a local broker can yield better results.
  3. Check the Natural Hazards Levy : Ensure you note the Natural Hazards Commission (NHC/EQC) levies included in your breakdown. [MoneyHub NZ]

If you can share:

  • Whether your property is a standard town/city home or in a rural/coastal/Marlborough Sounds location
  • Whether you prefer a sum-insured cap or are looking for full rebuild/area replacement cover

I can help narrow down which of these providers will be the best fit for your exact situation.

Ask anything

Captured 11 October 2026